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Research papers

Changing marketing problems require flexible MMIS approaches

The authors will present case studies based on different datasources, methods and approaches which are necessary to solve the marketing problems.

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Authors: Thomas R. Ottinger, Manfred Grünerwald
January 25, 1984
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Citation

Ottinger and Grünerwald (1984a, January 25). Changing marketing problems require flexible MMIS approaches . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/changing-marketing-problems-require-flexible-mmis-approaches-